Flash banner advertisement.
Purpose of this ad is to inform the audience and sell the product.
Programming is html5
Used with action script as there are buttons.
Standard flash banner size 728x90.
The banner does seem to take up a pretty big chunk of the screen so when you click on youtube it's the
first thing your eyes are drawn to.
The text in the banner is actually very small and hard to read however, there is a video included.
The assets are vector images and do not blur since you want a clear advertisement to sell the item.
Slideshow Advertisement.
Purpose of this ad is to inform people on weather news and keep them up to date and a catch up of previous storms which people may find interesting.
This slide show is created on Flash banner and has buttons included therefore you can change change the slide whenever you want and also programmed to change the slides on its own after a few seconds.
The text on the image takes up nearly half of the page and is in bold text and clear to read.
This advertisement has action script in it to create the movements.
These images are probably vector images since you're not made to zoom into them.
Pop up advertisement.
Purpose of this ad is to draw the viewer in since they cannot explore the page without seeing this ad and clicking on or off it.
This was created on flash banner with action script with included buttons.
The pop up takes up a really big amount of the screen with clear and big writing so you read the whole advertisement, you also have a big image of the websites logo so you can be reassured it isn't a virus which is popping up.
The image is raster as it's a pixelated cartoon and when zooming in the image will loose quality.
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Conclusion.
the different between the three are all the different colours and font used, the last one is more of an alerting banner while the other ones are on the page and you can have a choice to look at them longer.
The colour's are very different from one another since the Youtube banner has a various range of mainly white and blacks while the slide show has many different ranges of all sorts on each slide, and the last pop up banner is just black,white and green.
The interactivity on all three and different since the Youtube banner is an onscreen repeated banner while the slide show vary's and allows you to change the slides, the pop up ad is on screen for the limited amount of time you chose for it to be as you are given the option to click off the ad and continue on the website.
The target audience for the youtube samsung phone ad are for working adults since the phone is very expensive to purchase a teenager who's in school/college or got a low wage job couldn't afford to pay.
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