Application: Film Trailer.
Example – include link or visual example to
illustrate: Captain America.
Analysis –
how has is been used? How effective is it for audiences (benefits)?
Captain
America has been used effectively to engage the target audience of men aged
15-25. The use of Marvel logo pops up which is stereotypically more appealing
to young males. Also the film is based on the main character that want’s to go
to war. The trailer uses a good pace of editing of slow motion in certain
scenes to enhance the audience’s reaction. The mood of the trailer is enhanced
by the funky music, which is edited to fit the pace of the trailer, when
Captain American is transformed. Special key and scenes have been highlighted
throughout to attract a wider audience. Digital effects can be seen with
‘Heroes are made in America’ to align with conventional blockbuster trailers,
that audience will expect to see.
--
Application:
Short Film.
Example:
The snowman 1982
Analysis:
The snowman has been used effectively to engage
their target audience of young children around Christmas time with the story
line, however some older ages of male and females do yearly watch this film.
The film is based on the main characters a young boy who does not have a name
and a snowman which the young built in his garden who takes him on a flying
adventure before Christmas morning.
This short film does not have advanced editing
since it is a creation of drawings and animations; there are no special
effects, which makes the film pure and easy to watch.
There is no speaking throughout the whole film.
There is classical music playing along to the film, the sound is matched with
high-pitched noises and low pitched and a constant light beat to match any
scenario throughout the film. The effect of no voice overs or speaking is
effective for the target audience since it’s easier for children to understand
with their eyes and not their ears by getting confused with words they may not
understand.
--
Application: User generated content.
Example: Drugstore beauty spree | Zoella
Analysis:
Zoella ( Zoe Sugg ) is a worldwide famous YouTube
star. Her videos are beauty based and she reaches out to her audience who are
girls from ages 11-18
The use of her sitting down just freely talking the
camera is effective as she can engage easier without acting awkward like some
other youtuber’s who find talking to the camera awkward, she can make her
audience feel comfortable watching her and her videos.
She does add a little sound in the background in
the background of a plain faint beat which you hardly hear but is comforting
when she stops talking or pauses for a long time.
Her videos do not have many special effects but she
does do cut away’s and when she show’s a product to the camera she focus’s
the camera onto the product and blurred
the background. Her camera does also
focus on her and blurs and background slightly.
--
Application: Viral Marketing.
Analysis:
Boohoo.com is a popular clothing store online which
is a store which is directly aimed at females of ages 14-30+ with clothes with
sizes from 6-14 mainly but have a plus size section.
There is a men’s option on the website but isn’t
purchased as much as the women’s.
Boohoo’s Christmas advert is aimed at mainly Women
since they feature multiple females in the brands party wear.
However it does also aim at males but not so much
since they feature a male for 2 seconds wearing male’s party wear.
This is effective since those who watch this advert
who haven’t heard of boohoo before can realize that it’s a female site with an
addition of male clothing.
--
Application: Digital advertising.
Example:
Analysis:
This
Flash banner on a website.
This
is useful for those who are interested in computers and software’s
However
this was posted on a women’s gossip magazine site, although some women do like
technical computer software programs, the majority of women would let men do
the installation or anything technical. The
colour of a lime green although a unisex colour men are more attracted to
darker colour than women are.
--
Application:
Virtual reality.
Example:
Analysis:
Virtual reality headsets have been effectively
aimed at the target audience of gamers of all ages mainly at males but also
purchased by a large amount of women.
These headsets are mainly used for horror games
more than any other genre.
The effect of seeing the game before your eyes
really enhances the gamers experience with the game.
--
Application: Games
Analysis: Grand theft auto has been used effectively to engage
the target audience of 13-19 year old males who have an interest in gaming and
violent games.
The
use of the ‘R’ which represents Rockstar games which is eyecatching for their
target audience of males since they would know Rockstar are famous for their
brand of GTA games.
Throughout
the Trailer there are many many special effects such as pop ups of ‘Rockstar presents GTA5’ Close
up of the main characters face and shots from behind.
--
Application: E-learning
Example: BBC Bitesize. http://www.bbc.co.uk/education
Analysis:
Bbc Bitesize is a E-learning site since its only focus is to aim kids of ages 7-16 who are in school and for those in College-University in a different area.
--
Application: E-learning
Example: BBC Bitesize. http://www.bbc.co.uk/education
Analysis:
Bbc Bitesize is a E-learning site since its only focus is to aim kids of ages 7-16 who are in school and for those in College-University in a different area.
There is no gender target audience however the website does feature some games which can be aimed at different genders
There isn’t mainly any special effects on the website as it seems very ‘old fashioned book base styled’ however the digital games feature some effects and sounds to keep the children interested.
--
Application: Email Attachments
Example: Wowcher.
Analysis:
You can sign up for Wowcher and receive multiple
emails per day about discounts in your area on certain things you said you like
when signing up.
For example all my emails seem to be beauty
therapy or beauty product based.
Wowcher is mainly targeted at girls since they
frequently use the colour of pink.
The effectiveness of these emails is that people
such as coupon collectors love discounts and good opportunities for little
money.
This is beneficial to those who sign up for these
emails as they don’t have to search for these opportunities themselves and get
a direct link on what they’re interested in.
--
Application:
Example: DVD's Frozen
Analysis:
Frozen by Disney has a DVD menu of a giant
snowflake with a close up image of all the characters one by one which is
targeted at young children from ages 2-13 however is also seen as a family sit
down film.
The DVD menu has options from ‘Play’ ‘Bonus
features’ ‘Scene selection’ ‘Set up’ and ‘ Sneak peaks ‘.
Frozen is the most popular film of 2013 and 2014
with a prediction of 2/5 families buying Frozen merchandise for 2014’s
Christmas.
3.2 million Blu-ray and DVDs were
sold on first day of release.
--
Application: Mobile Devices.
Example: Snapchat. https://play.google.com/store/apps/details?id=com.snapchat.android&hl=en
Analysis:
Snapchat is a crossed app which is available on
Android and Apple devices.
Snapchats target audience is 12-19 year olds. The
aim of Snapchat is to take a picture and then given the options of filters and
time. Then you choose an amount of seconds you want people to see your snaps
from 1-10 seconds.
You can also take 1-10 second videos as well as
photo’s and you can upload the photo/video onto your ‘story’ which can be
screenshotted and viewed by all your friends on Snapchat.
Although it is one of the most popular app’s of
2014 some people do not like Snapchat since people can send nudes and then the
receiver can screenshot the nude knowing it’ll notify the sender but the
receiver can exploit the photo to other people which is a criminal offense and
can cause a lot of hassle and sometimes court cases.
The benefits of Snapchat are that It’s free and
only runs on data on your mobile.
--
Technology:
Technology:
Digital Video Capture.
Example –
Analysis – how has is
been used? How effective is it for audiences (benefits)?
DSLR is a camera which can have different lenses
put on, have special effects such as ‘blurring’ ‘focus’ and ‘night & day
mode’.
--
Technology: Compression.
Example:
Analysis: Compressing lets you
reduce the overall number of bits and bytes in a file
so it can be transmitted faster over slower Internet connections, or take up
less space on a disk.
--
Technology: Streaming methods.
Example: Netflix
Analysis: Streaming movies & TV shows may vary from computer to
computer and device to device.
Steaming
as been used in a beneficial way for users from being able to use their mobile
device to transfer the app onto their TV over Wifi.
--
Technology:
Data transfer rate.
Analysis:
The data transfer rate (DTR) is the amount of digital data that is moved from one place to another in a given time.
In computers, data transfer is often measured in bytes
per second.
--
Technology: Aspect Ratio.
Example:
Analysis:
‘Theater
‘mode & ‘Full screen’ mode is used in Youtube and is helpful for those with
bad eyes or want a gathering amount of people to view the video,
--
--
Technology: File Size.
Example:
Analysis:
A kilobyte (KB) is 1024 bytes; a megabyte (MB) is 1024 kilobytes
and so on as these tables demonstrate.
A byte is a sequence of 8 bits, A single letter or character
would use one byte of memory (8 bits), two characters would use two bytes (16
bits)
Helps know what size your file will b saved as.
--
Technology: Media Players.
Example: Quicktime
Analysis:
There are about 20,000 other applications on Mac
and Windows that use QuickTime.
Accessible to everyone. It houses a variety of plugs-in or
adds-on. Supported media file types, formats as well as compatibility.
--
Technology: Digital rights management systems.
Example:
Analysis:
Digital rights management (DRM) is a systematic
approach to copyright protection for digital media. The purpose of DRM is to
prevent unauthorized redistribution of digital media and restrict the ways
consumers can copy content they've purchased.
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