Research

Reasearch

https://www.youtube.com/watch?v=mGT3evXrc34Apple 5c TV advert.
The music is Rill Rill which fits well with the Ad since it's about ringing on the phone and telling people about new trends.The video show's the iPhone 5c's as plastic models which are liquified and being produced into a phone in all the various colours.The target audience for this ad would be 14-40+ since teenagers of this age have their own phones and an ask for this phone for a birthday present/Christmas present.The style is very simple and basic, plain white background.Pace of the video is quick but detailed The font of the text is in every Apple advert

Qualitative and quantitative research - Apple created the iphone5c for those who are interested in colourful phones.
Here's some quotes from those with an iphone5c about the colour.

''Amazing product, the camera and colour is fantastic and the battery has improved a bit.''

       ''iPhone 5c is the first iPhone to come in bold, brilliant colour. So now you can have an amazing apple smartphone.''


source: http://store.apple.com/uk/buy-iphone/iphone5c   
Engineered to the
brightest specifications.
iPhone 5c comes with an A6 chip, 8MP iSight camera, 4-inch Retina display, fast 4G LTE wireless and iOS 8.Fast 4G LTE wireless.iPhone 5c supports fast 4G LTE bands around the world.

iOS 8. The biggest iOS release ever.iOS 8 has incredible new capabilities that will change the way you send messages, share photos, keep track of your health and more.

Psychographics, The audience for this product would have the interest in colourful phones and maybe their personality isn't as serious since they don't want the most modern phone like the iPhone5s is used mainly by those who have professional jobs while teenagers mainly go for the iPhone5c.
Demographic, Majority of people who own a iPhone5c as i said is Teenagers.


Who is Buzzman?

Buzzman is a company which is a Paris based agency which promoted Tipp-Ex YouTube campaign with their video 'Hunter shoot's a bear' and within the video you was allowed to click annotations which read 'Shoots the bear' and the other option 'Don't shoot the bear' However each option would lead to the same result of the hunter not shooting the bear but grabs the Tipp-ex banner advertisement and erasing the word in the youtube title 'Shoot's' and allowing the viewers to write whatever they want in that word space.



Anti animal testing Lush campaign.

I Like this campaign since i am a fan of Lush products and like how all these products are handmade and Lush ensures the product formulations are safe products to their customers but no cruelty to the animals.
Lush are against animal testing and do what they can to stop animal testing by raising money and spreading awareness.
In Lush shops they have a charity pot where those who wish to donate they can and the money can help stop animal testing.
Lush partner up with Animal Aid and Humane Society International to raise money and awareness.

Doubleclick
Press a computer mouse button twice in quick succession to select a file, program, or function.

Dove Hair Therapy - Interactive Masthead -
https://www.youtube.com/watch?v=nwvOSjbbR94
The interactivity of this masthead is good since there are many options to chose from and gives loads of information on what buttons you press.
The woman on screen interacts well with facial expressions with mood of subject.
The animation is very flowing, within the first option to decide what she does she only briefly appears off screen for 1 second to get the character you chose.

The pace is fast flowing and don't seem as if it would lag the screen, the pace within each shot is fast to.
The campaign advertises the dove hair care well since it show's everyday daily struggles such as working,stress,cleaning and eating unhealthy food's and how it impacts your hair and advertises how well the product can help.
I like this Masthead since it is for females and would catch my eye more than the other but i also find the interaction with the Ad is very fun to use and very eye-catching and grips the viewer to find out which button can do.

Volvo Masthead - Interactive Automotive Showcase
https://www.youtube.com/watch?v=UjgWGkBkh0s

The interactivity of this masthead is good since there is options for the viewer to click and interact with the banner by clicking buttons such as a slideshow to see photographs of cars and also are able to click a certain button which allows you to do a 360 degree angle shot around a car.
The animation flows well and is very stable with no lagging and is very fast flowing.
All photographs are clear and not pixelated.
I like this masthead since it is not like the other one which has a target audience of Females, so it makes it not biased with genders.