Pros and cons list digital

Digital Magazines

Pro's

- Much cheaper than printing
The benefits of this is that the company don't have to invest as much money into the producing since its online.
Easier to access for the reader aswell. The reader doesn't have to leave their home to go out and purchase the magazine since it's already online.
Easier for the publisher&designer since he will have access to change anything about the article online unlike a printed magazine.

- Eco friendly
Since the article is online there will be no waste which will reduce the amount of litter. (magazine pages)
eg- Dropped in the streets.
This benefits the reader's since they wont have as much litter distrubuted around the towns/city. And also benefits animals and the public of the area.
Benefits the Designer and publisher since people will see online magazines as a more Eco friendly option and will give the online magazine a good name for it's company.

- Email directly sent to your audience.

 People can 'sign up' to these online magazines and get emailed with links to the new pulished magazine each month/week (however long) automaticly.
This benefits the publisher&designer since people will get a direct link and will click on it which means they'll get money to fund for the site and to fund the designer & photographer for the images and the infomation.
This benefits the reader's since they don't have to spend time searching online to find the site, or if they forget the name they have straight access to the site through email.


- Easy to access

 Most of these sites have a basic layout which is easy for the reader to search and find which relevant subject they want to search. For example 'Closer Online' is a womans gossip & lifestyle online magazine.
The easy access to the infomation with the search bar, benefits the publisher and the designer because if it's easy to access, Woman who read this magazine are more likely to come back to the site and use it again which means more money for the buisness.


- High brand exposure potential throughout



The frequent use of showing a full size and good quality on each page is good buisness for the Publisher since it's money based for the company if someone clicks the link or 'signs up' for the certain add.
It also can benefit the readers, although some may hate ad pop ups or on the side of the page, some may come across something interesting and may benefit them.
It also does benefit the designer since he can place the certain ad's on certain relevant pages and has full control over what goes where and what seems usable to get the online magazine more money.


- Quality of the print and photographs
The quality of photographs on online magazines is much more high in quality than photographs which are printed on glossy paper in an actual magazine.
This can be benefical to the publisher since they have actual good HD photos of something which many people may want to see.
Benefits the designer aswell, since he can choose which photo is best and which posistion the photo should go in.
This is a benefit for the readers since they can get the full HD image in great quality.


- App's & Social media
Research say's 7/10 people in the UK own a smart phone which provides apps and easy access to social media. It seems as if electronic media is replacing the printed word.
Online magazines offer a 'Download our app' option.
Many people are using app's and social media which would mean an online magazine may be more relevant to their daily life.
This is helpful for the publisher since they can get people to 'like and share with friends' which means more publicity and more money.





-  Easy to make
Making an online magazine is alot easier and less time consuming than an actual paper magazine.
This benefits the publisher and the designer since if its easy to produce then the easier it'll be to access and gain money.
It benefits the designer since it is more simple since he'll be provided layouts to edit. Which is easier than sitting down and drawing out loads of templates as if it's a normal magazine and how many pages they'll need and sizes of images.

Cons Digital

- Hacking into profiles and posting as them.

Easy to cyberbully and post mean and harmful things on someone elses account.
Isn't good for the publisher and the company since the police can possibly get involved and cause drama.








- If your profile isn't private people can find out personal infomation about you.
Stalking can become an issue and private infomation such as Emails,Address and phone number can get out and people can start stalking and sending you mail/cyberbullying.



- Can be hard to read
Those with bad eyesight may need to Zoom in or zoom out if the text is either to large or to small.
This isnt convient to those with bad eyesight and wouldn't be great for the business as those who have to either zoom in our out may not want to sign up to the magazines as they might get bored of having to constantly zooming in or out, which means a loss of money for the business.

- Short shelf life.

The online magazine will only have certain articles for a limited amount of times, and the only way to see past atricles is to pay for a subscription. However this is a benefit for the company, its not so much a beneficial aspect for the readers since they may not want to pay just to see past atricles when they could just buy a magazine and keep it for however long they want to.

- Advertisers
 
  You have to make money by getting secure advertisers, which costs. So you'd need to get people to know what brand of magazine it is, the style, the target audience and the genere.
Also having to make profit not just from advertising but from getting donations or any type of money possible if its a free magazine,